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Top experiences in London

Top experiences in London

Transport For London have teamed up with VisitBritain to bring you the top experiences in London. Click on your chosen attraction to be redirected to VisitBritain Shop, where you can book tickets for London’s top attractions and experiences – all in one place. Secure your London Eye tickets, Madame Tussauds entry, hop-on hop-off bus tours, and much more. Enjoy exclusive deals, combination tickets, and instant online booking for the best London days out.

View of London city skyline and the Shard

Top things to do in London

Book tickets for the top things to do in London and make the most of your visit to the capital, whether you’re travelling solo, with friends or with the whole family. Secure your spot on a Big Bus London Tour for flexible sightseeing, enjoy unbeatable views with London Eye tickets, set sail on a Thames river cruise, or visit the Tower of London with instant online booking. Book your attraction tickets in advance for hassle-free, guaranteed entry, and explore exclusive deals to save you money.

Big Bus
London Tour

Book your Big Bus London Tour tickets for flexible, hop-on hop-off sightseeing across 40+ stops around the city – for simple sightseing at your own pace.

The
London Eye

See London from a breathtaking perspective as you are risen high above the city in a state-of-the-art glass capsule on the world’s tallest cantilever observation wheel.

London
Explorer Pass®

Save on ticket entry with the London Explorer Pass – your digital pass to multiple London attractions. Choose your favourite experiences across the city and enjoy flexible entry.

Afternoon Tea Bus with Panoramic Tour of London

Indulge in a quintessentially British afternoon tea while gliding past landmarks like Trafalgar Square and the Houses of Parliament on a luxury bus tour – a delightful blend of tradition and sightseeing.

Madame Tussauds Museum
London tickets

From royalty and movie stars to sporting legends, explore eight immersive zones and snap selfies with over 150 lifelike wax figures at the original Madame Tussauds. A must-visit for fans of pop culture and family fun.

Secrets of London Underground Walking Tour

Step beneath the city streets and uncover the fascinating history of the London Underground. This atmospheric walking tour reveals hidden stories, engineering marvels, and the evolution of the world’s oldest subway system.

Thames
Lates

Set out on a sunset adventure with Thames Lates, London’s adults-only speedboat experience. As the city’s lights begin to twinkle, cruise past iconic landmarks like Tower Bridge, St Paul’s Cathedral, and the Shard.

IFS Cloud Cable Car Tickets

Soar above the Thames on the UK’s only urban cable car and enjoy panoramic views of the city’s skyline and waterways as you glide between Greenwich Peninsula and the Royal Docks. See London from a fresh perspective.

Thames Rockets
Speedboat Experience

Hold on tight for a high-speed adventure along the River Thames on a Thames Rockets RIB speedboat! Speed past London’s most famous landmarks on this quick-fire guided tour with a quick-witted tour guide.

London by Night
Open Top Bus 
Tour

Experience London’s dazzling nightlife from an open-top bus. Marvel at illuminated landmarks and soak up the city’s vibrant evening atmosphere as you tour the capital after dark. See London’s sights in a whole new light.

Beatles London
Walking Tour

Step into the world of the Beatles on this immersive walking tour through Marylebone and Abbey Road. Visit legendary locations, hear behind-the-scenes stories, and relive the spirit of the Swinging Sixties in the heart of London.

The London Eye River Cruise ticket

See London from a new perspective when you set sail from the London Eye Pier on a relaxing Thames river cruise, gliding past historic landmarks and vibrant riverside scenes. The ideal tour to combine with a London Eye flight.

Quintessentially British experiences

Soak up the true spirit of London with our selection of quintessentially British attractions. If you’re visiting the capital for the first time, these are the experiences you don’t want to miss. Enjoy a traditional afternoon tea at the iconic British Museum, walk in the shoes of the Royal family with a visit to Kensington Palace, or discover centuries of gruesome history at the Tower of London. Make your trip to London unforgettable with our must-see heritage attractions.

Tower of London
tickets

Discover nearly 1,000 years of London’s fascinating and gruesome history at this world-famous attraction. Marvel at the Crown Jewels, meet the legendary Yeoman Warders, and discover tales of kings, queens, and prisoners in one of the city’s most famous landmarks.

St Paul’s
Cathedral

Admire the breathtaking dome and mosaics of St Paul’s, London’s iconic cathedral and a masterpiece of architecture. Climb to the Whispering Gallery for panoramic city views, and discover the rich history behind this national landmark.

Hampton Court
Palace

Experience the grandeur of England’s largest Tudor palace, once home to Henry VIII and each of his six wives. Stroll through magnificent halls and manicured gardens, uncover tales of royal drama and haunting tragedy, and enjoy the unique charm of this historic riverside estate.

Kensington
Palace

Wander through elegant rooms and tranquil gardens at Kensington Palace, the birthplace of Queen Victoria and home to young royals for centuries. Discover fascinating exhibitions on royal life, explore ornate State Apartments, and enjoy a peaceful stroll in the palace’s beautiful grounds.

Kew
Gardens

Spend the day amongst 50,000 living plants, world-class art exhibitions, and themed seasonal events at London’s Royal Botanic Gardens. Explore soaring glasshouses, wander through vibrant landscapes and hidden corners, and marvel at rare species in this UNESCO World Heritage Site.

Royal Museums
Greenwich Day Pass

Unlock Greenwich’s maritime heritage with a great value day pass that brings together some of London’s most celebrated attractions. Visit the Royal Observatory to stand on the Prime Meridian, step aboard the historic Cutty Sark, and discover treasures at the National Maritime Museum.

Afternoon Tea at the
British Museum

Relax with a classic afternoon tea beneath the stunning glass roof of the Great Court Restaurant at the British Museum. After exploring the exhibits, enjoy freshly baked scones, delicate sandwiches, and sweet treats, all served in one of London’s most iconic cultural settings.

Shakespeare’s Globe Theatre Guided Tour

Step into the world of Shakespeare at his iconic open-air theatre on the banks of the Thames, a must for history lovers and literary buffs alike. Join a guided tour to learn about Elizabethan drama, the fascinating history of the Globe, and the stories behind some of the world’s greatest plays.

Westminster
Abbey

Explore the awe-inspiring architecture and rich history of Westminster Abbey, the site of royal coronations and famous ceremonies. Wander through centuries-old chapels, admire intricate stained glass and memorials, and discover royal tales of the past. Every corner reveals stories of monarchs, poets, and pioneers.

Family things to do in London

Book family tickets for London’s top attractions and enjoy unforgettable days out with the kids. These family-friendly London experiences will keep every member of the family smiling. From fun and educational visits to the world-famous London Zoo and SEA LIFE London Aquarium, to spectacular immersive experiences such as Frameless and the spell-binding Warner Brothers: Harry Potter Studio Tour, there is no shortage of fun-packed experiences for the whole family. Secure your family’s spot online today.

Warner Bros. Harry Potter Studio Tour

Step behind the scenes of the Harry Potter films at Warner Bros. Studio Tour: The Making of Harry Potter. Explore iconic sets like the Great Hall and Diagon Alley, discover magical props and costumes, and learn the filmmaking secrets that create the magic.

London
Zoo

Discover a vibrant oasis in the heart of the city at London Zoo. Home to nearly 15,000 incredible animals, the zoo offers interactive exhibits, daily talks, and immersive habitats. From majestic lions to playful penguins, it’s the perfect family day out in London.

SEA LIFE
London Aquarium

Dive into one of Europe’s largest aquariums at SEA LIFE London. Encounter up to 400 fascinating species across more than 50 spectacular displays, including walk-through glass tunnels, daily live feeding sessions, and interactive zones.

Merlin Magical London 5-in-1 Pass

Enjoy five of London’s top attractions with the Merlin Magical 5-in-1 Pass. This family-friendly ticket unlocks fun-packed experiences at Madame Tussauds, the London Eye, SEA LIFE Aquarium, Shrek’s Adventure, and the London Dungeon.

Frameless
London

Immerse yourself in world-renowned masterpieces at Frameless, London’s multi-award-winning digital art gallery. Step inside vibrant, moving artworks that surround you on every wall, creating a sensory journey through the history of art.

London Transport
Museum

Discover the fascinating evolution of London’s transport at this engaging, family-friendly museum. Explore historic vehicles, interactive exhibits, and stories of the city’s iconic buses and trains. It’s a fun and educational experience for visitors of all ages.

Madame Tussauds and London Eye combo

Experience two of London’s most popular attractions with this combo ticket. Marvel at lifelike wax figures of celebrities and royalty at Madame Tussauds, then take in breathtaking views of the city skyline from the London Eye. A great combo for families.

Harry Potter Walking Tour with Platform 9 ¾

Uncover the magic of London with a Harry Potter walking tour. Visit locations that inspired J.K. Rowling’s stories, explore film locations, and snap a photo at the famous Platform 9 ¾. Great for Potter enthusiasts keen to explore London’s magical side.

London
Discovery

See London’s most popular sights and iconic landmarks aboard a Hop-On Hop-Off open-top bus. Enjoy informative commentary, flexible routes, and the freedom to explore at your own pace. It’s the ideal way to discover the capital’s highlights.

Theatre shows in London

Experience the magic of London’s West End, where unforgettable performances light up the city every night. From timeless classics to spectacular new productions, the West End is home to some of the most iconic shows and theatre venues in the world. Whether you’re a lifelong theatre lover or discovering the excitement for the first time, there’s something for everyone – family favourites, award-winning hits, and cutting-edge concerts. Make your London visit truly memorable with a night out at the heart of the city’s vibrant theatre scene.

Back to the Future The Musical

Travel through time with Back to the Future The Musical, the Olivier Award-winning stage adaptation of the iconic 80s film. Packed with electrifying performances, dazzling effects, and plenty of nostalgia, this family-friendly show is a thrilling ride for fans of all ages.

The Devil
Wears Prada

Experience the glitz and drama of high fashion as The Devil Wears Prada hits London’s Dominion Theatre. With catchy songs, sharp humour, and dazzling costumes, this stylish musical brings the iconic story to life for an unforgettable night out in the West End.

Disney’s
The Lion King

Experience The Lion King, Disney’s legendary musical brought to life with breathtaking puppetry and vibrant costumes that children will love. Journey to the African savannah and enjoy the timeless songs from the film, in a show that’s captivated audiences of all ages.

ABBA Voyage

Step into a groundbreaking concert experience with ABBA Voyage. Blurring the lines between the physical and digital, see the magic of ABBA brought to life using the latest in motion capture technology. It’s a concert experience like no other!

Wicked

Discover the untold story of Oz in Wicked, the spellbinding musical that reveals what happened before Dorothy arrived. With powerful songs and dazzling production, this West End hit is a must-see for fans of fantasy and musical theatre.

Matilda

Enjoy the award-winning Matilda The Musical, inspired by Roald Dahl’s beloved book. Featuring the witty, heartwarming story that you love, with book by Dennis Kelly and original songs by Tim Minchin, it’s a joyful treat for families and theatre lovers alike.